{"id":32,"date":"2025-05-09T07:29:39","date_gmt":"2025-05-09T07:29:39","guid":{"rendered":"https:\/\/agathe-huart.icca-reims.fr\/?page_id=32"},"modified":"2025-06-27T08:39:14","modified_gmt":"2025-06-27T08:39:14","slug":"branding","status":"publish","type":"page","link":"https:\/\/agathe-huart.icca-reims.fr\/?page_id=32","title":{"rendered":"Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32\" class=\"elementor elementor-32\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e17d825 e-flex e-con-boxed e-con e-parent\" data-id=\"e17d825\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-827d379 e-con-full e-flex e-con e-child\" data-id=\"827d379\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30f9748 elementor-widget elementor-widget-text-editor\" data-id=\"30f9748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"79\" data-end=\"174\"><strong data-start=\"79\" data-end=\"136\">Rebranding de la zone industrielle La Husselle, Reims<\/strong><br data-start=\"136\" data-end=\"139\" \/><strong data-start=\"139\" data-end=\"174\">Nouveau nom : Quartier Couleurs<\/strong><\/p><p data-start=\"176\" data-end=\"368\">Le logo, un monogramme QC aux trac\u00e9s dynamiques, refl\u00e8te l\u2019activit\u00e9 continue et l\u2019\u00e9volution de la zone. Le lien entre les lettres illustre l\u2019interaction entre les activit\u00e9s de jour et de nuit.<\/p><p data-start=\"370\" data-end=\"439\">Le jaune incarne l\u2019\u00e9nergie du jour, le bleu la productivit\u00e9 nocturne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03238a elementor-widget elementor-widget-heading\" data-id=\"b03238a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quartier couleurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d365517 e-con-full e-flex e-con e-child\" data-id=\"d365517\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1b351 elementor-widget elementor-widget-image\" data-id=\"bf1b351\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/logo-qc-04.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"logo-qc-04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQwLCJ1cmwiOiJodHRwczpcL1wvYWdhdGhlLWh1YXJ0LmljY2EtcmVpbXMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL2xvZ28tcWMtMDQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"214\" height=\"300\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/logo-qc-04-214x300.png\" class=\"elementor-animation-shrink attachment-medium size-medium wp-image-440\" alt=\"\" srcset=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/logo-qc-04-214x300.png 214w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/logo-qc-04-731x1024.png 731w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/logo-qc-04-768x1075.png 768w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/logo-qc-04.png 1000w\" sizes=\"(max-width: 214px) 100vw, 214px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d81e1 elementor-widget__width-inherit elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d9d81e1\" data-element_type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Fichier-12.svg\" alt=\"Fichier 12\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Fichier-13-1.svg\" alt=\"Fichier 13\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Fichier-14-1.svg\" alt=\"Fichier 14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Fichier-15-1.svg\" alt=\"Fichier 15\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84bbc5d e-con-full e-flex e-con e-child\" data-id=\"84bbc5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b365db1 elementor-widget elementor-widget-image\" data-id=\"b365db1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/TOTEM_qc_02_final.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"TOTEM_qc_02_final\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDExLCJ1cmwiOiJodHRwczpcL1wvYWdhdGhlLWh1YXJ0LmljY2EtcmVpbXMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL1RPVEVNX3FjXzAyX2ZpbmFsLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/TOTEM_qc_02_final-768x1024.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-411\" alt=\"\" srcset=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/TOTEM_qc_02_final-768x1024.jpg 768w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/TOTEM_qc_02_final-225x300.jpg 225w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/TOTEM_qc_02_final.jpg 861w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbb2e5f e-flex e-con-boxed e-con e-parent\" data-id=\"cbb2e5f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8200213 e-con-full e-flex e-con e-child\" data-id=\"8200213\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb2a07 elementor-widget elementor-widget-text-editor\" data-id=\"fbb2a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"70\" data-end=\"88\"><strong data-start=\"70\" data-end=\"88\">Concept visuel<\/strong><\/p><p data-start=\"90\" data-end=\"298\">Inspir\u00e9 des enseignes parisiennes, le cadre graphique \u00e9voque convivialit\u00e9 et intemporalit\u00e9, en lien avec l\u2019esprit \u00ab bistronomie \u00bb. Une typographie artisanale et d\u00e9form\u00e9e refl\u00e8te l\u2019authenticit\u00e9 du fait-maison.<\/p><p data-start=\"300\" data-end=\"465\">La palette de couleurs cr\u00e9e une ambiance chaleureuse : rose p\u00e2le pour les biscuits de Reims, beige champagne pour l\u2019\u00e9l\u00e9gance des vins, rouge profond pour la passion.<\/p><p data-start=\"467\" data-end=\"630\">Des \u00e9l\u00e9ments comme les couverts et la grappe de raisin symbolisent la convivialit\u00e9, la qualit\u00e9 culinaire et le patrimoine viticole, alliant tradition et modernit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f9a08 elementor-widget elementor-widget-heading\" data-id=\"b2f9a08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e9picurien de reims<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2e3de7 e-con-full e-flex e-con e-child\" data-id=\"d2e3de7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b02e3 elementor-widget elementor-widget-image\" data-id=\"03b02e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Brand-Identity-Mockup.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Identity-Mockup\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDE0LCJ1cmwiOiJodHRwczpcL1wvYWdhdGhlLWh1YXJ0LmljY2EtcmVpbXMuZnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL0JyYW5kLUlkZW50aXR5LU1vY2t1cC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Brand-Identity-Mockup.jpg\" class=\"attachment-large size-large wp-image-414\" alt=\"\" srcset=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Brand-Identity-Mockup.jpg 1000w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Brand-Identity-Mockup-300x225.jpg 300w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/Brand-Identity-Mockup-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8b02c elementor-widget elementor-widget-image\" data-id=\"2b8b02c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/restau-epicurien.jpg\" class=\"attachment-large size-large wp-image-413\" alt=\"\" srcset=\"https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/restau-epicurien.jpg 1000w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/restau-epicurien-300x200.jpg 300w, https:\/\/agathe-huart.icca-reims.fr\/wp-content\/uploads\/restau-epicurien-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding de la zone industrielle La Husselle, ReimsNouveau nom : Quartier Couleurs Le logo, un monogramme QC aux trac\u00e9s dynamiques, refl\u00e8te l\u2019activit\u00e9 continue et l\u2019\u00e9volution de la zone. Le lien entre les lettres illustre l\u2019interaction entre les activit\u00e9s de jour et de nuit. Le jaune incarne l\u2019\u00e9nergie du jour, le bleu la productivit\u00e9 nocturne. Quartier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[],"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32"}],"version-history":[{"count":40,"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":627,"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=\/wp\/v2\/pages\/32\/revisions\/627"}],"wp:attachment":[{"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/agathe-huart.icca-reims.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ffolder&post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}